Los Angeles-based Geni, the Web 2.0
online genealogy and family tree web site, has rolled out a number of
updates today, including a bundling of its virtual gifts with its "Pro"
subscription. According to Geni, all Geni Pro subscriptions now include
unlimited virtual gifts, the firm's virtual items which can be sent to
other members of the service. The gift items include special graphics
and messages around birthdays, holidays, anniversaries, and other
events. Geni had launched an effort to generate revenue on the site
through virtual gifts back in 2008, and later added "Pro" accounts with
more features as a subscription offering. Geni is venture backed by the
Founders Fund and Charles River Ventures.