Art of Choosing

Dear All
Sheena Iyengar has wriiten this book

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

an teaser about the book Art of Choosing is at
http://www.hachettebookgroup.com/books_9780446504102.htm
and
Sheena Iyengar discusses her book, THE ART OF Choosing
http://www.youtube.com/watch?v=1p-QWwYMsB4

She has explained this very intersing and difficult topic in a simple way

Pradeep

Great pick !!!!!!!!!!!! Thansk for the good selection..........

PK