Are Geni ‘s Goals Compatible - Or Incompatible?

It seems clear to me that Geni has TWO major goals:
I] Discover, get to know, and interact with your Family.
II] Create a World Tree.

As of July 31, 2011 – Geni Facebook (geni.com on Facebook) Info Page says
Company Overview Geni is a free fun tool for:
* Building your family tree.
* Preserving your family history.
* Scrapbooking the lives of you, your kids, and your whole family.
* Remembering loved ones.
* Staying in touch with your family
Mission To build the world's family tree.
http://www.facebook.com/genidotcom#!/genidotcom?sk=info

I would say that “Company Overview” (esp. "Scrapbooking..." and "Staying in touch") embodies Goal I and “Mission” is Goal II.

Again, as of July 31, 2011 – Geni Facebook (Geni.com on Facebook) says in its left-hand column:
About
Geni enables families to connect, share, and preserve their lives
Again, this is Goal I.

Many posts in these Public Discussions seem to focus on Goal II, Creating a World Tree, without giving equal emphasis to Goal I.

Do you feel the two Goals are compatible?