About Duncan Hines
Duncan Hines March 25, 1880-March 15, 1959
Parents: Edward Ludlow Hines 1842-1920 and Cornelia Duncan 1846-1884
Wife: Florence Chaffin
Duncan Hines was born in Bowling Green, Kentucky. He later moved west due to asthma and eventually became a salesman for a Chicago Printing Press. During his years as a salesman he traveled a lot and he eventually became familiar with different restaurants and hotels throughout the country. In this time period, there were not a lot of chain restaurants so finding a good place to eat became a task. Over time he started to take notes of the good places he found to dine and lodge and eventually shared his lists with friends. The responses to these lists became so positive that in 1935 he self published a book called "Adventures in Good Eating." Two years later he published a second edition. The businesses listed in his books also were very happy with his books because it brought them new business. Consumers often kept one of his books in the glove boxes of their cars so when they would take trips they could find the best establishments along the way. The businesses that were included on Hines' list were allowed to post a sign saying "recommended by Duncan Hines" in their windows. After being added to the list, businesses were expected to maintain their quality or they would be taken off of the list.
In the early 1950's Duncan Hines sold the rights to his name and the title to his book to a newly formed company Hines-Park Foods, Inc. This new company was focused on providing high quality foods to the American households. A few years later Hines-Park Foods was producing over two hundred and fifty different products featuring the Duncan Hines label.