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About Earl Silas Tupper
Earl Silas Tupper (July 28, 1907–October 5, 1983) was an American businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food.
Tupper founded the Tupperware Plastics Company in 1938 and in 1946 introduced Tupper Plastics to hardware and department stores. Around 1948, he joined forces with Brownie Wise, who caught his attention after she made a lengthy phone call to his office in South Grafton, Massachusetts, in which she explained her extraordinary success selling Tupperware via home parties.
Based on a marketing strategy developed by Wise, Tupperware was withdrawn from sale in retail stores in the early 1950s and Tupperware "parties" soon became popular in homes. This was the first instance of "party-plan" marketing.