Walter Staunton Mack, Jr. (1895 - 1990)

‹ Back to Mack surname

Is your surname Mack?

Research the Mack family

Walter Staunton Mack, Jr.'s Geni Profile

Share your family tree and photos with the people you know and love

  • Build your family tree online
  • Share photos and videos
  • Smart Matching™ technology
  • Free!

Share

Birthplace: New York, NY, USA
Death: Died
Managed by: Judith יהודית Ann Berlowitz
Last Updated:
view all

Immediate Family

About Walter Staunton Mack, Jr.

See "Media" for image sources

Walter S. Mack, Who Made Pepsi The No. 2 Cola Maker, Dies at 94 By PETER B. FLINT Published: March 19, 1990

Walter S. Mack, the former president of Pepsi-Cola who made it the nation's No. 2 cola drink in the early 1940's, died of heart disease yesterday at his home in Manhattan. He was 94 years old.

Mr. Mack was a maverick financier and businessman with a knack for turning around ailing companies, and he became chief executive of more than a dozen. He was also an exuberant salesman who led the Pepsi-Cola Company from 1938 to 1951, establishing its soft drink as Coca-Cola's leading challenger by using inventive advertising and bold public service.

His greatest advertising success was his introduction of Pepsi's musical jingle: Pepsi-Cola hits the spot/Twelve full ounces, that's alot/Twice as much for a nickel, too/Pepsi-Cola is the drink for you.

When he first heard the 15-second quatrain, it was embedded in 45 seconds of a spoken commercial. He ordered aides to clear away the spinach and the jingle - and sales - took off around the world. From http://www.nytimes.com/1990/03/19/obituaries/walter-s-mack-who-made-pepsi-the-no-2-cola-maker-dies-at-94.html

view all

Walter Staunton Mack, Jr.'s Timeline

1895
October 19, 1895
New York, NY, USA
1922
May 3, 1922
Age 26
New York, New York, United States
1990
March 18, 1990
Age 94
????
????
New York, Kings, New York, United States