Walter Staunton Mack, Jr.

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Walter Staunton Mack, Jr.

Birthplace: New York, NY, USA
Death: Died
Place of Burial: New York, Kings, New York, United States
Immediate Family:

Son of Walter Staunton Mack and Alice Mack
Husband of Ruth Mack
Ex-husband of Marian Mack
Father of <private> Mack; <private> Sawyer (Mack); Walter Staunton Mack, III; Walter Reckford Mack; Unnamed Mack and 2 others

Managed by: Judith Ann Berlowitz
Last Updated:
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Immediate Family

About Walter Staunton Mack, Jr.

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Walter S. Mack, Who Made Pepsi The No. 2 Cola Maker, Dies at 94 By PETER B. FLINT Published: March 19, 1990

Walter S. Mack, the former president of Pepsi-Cola who made it the nation's No. 2 cola drink in the early 1940's, died of heart disease yesterday at his home in Manhattan. He was 94 years old.

Mr. Mack was a maverick financier and businessman with a knack for turning around ailing companies, and he became chief executive of more than a dozen. He was also an exuberant salesman who led the Pepsi-Cola Company from 1938 to 1951, establishing its soft drink as Coca-Cola's leading challenger by using inventive advertising and bold public service.

His greatest advertising success was his introduction of Pepsi's musical jingle: Pepsi-Cola hits the spot/Twelve full ounces, that's alot/Twice as much for a nickel, too/Pepsi-Cola is the drink for you.

When he first heard the 15-second quatrain, it was embedded in 45 seconds of a spoken commercial. He ordered aides to clear away the spinach and the jingle - and sales - took off around the world. From

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Walter Staunton Mack, Jr.'s Timeline

October 19, 1895
New York, NY, USA
May 3, 1922
Age 26
Ardsley, Westchester, New York, United States
Age 27
Age 28
Age 32
New York, NY, USA
Age 37
Age 46
Reno, Washoe County, Nevada, United States
March 18, 1990
Age 94