Historical records matching Walter Staunton Mack, Jr.
About Walter Staunton Mack, Jr.
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Walter S. Mack, Who Made Pepsi The No. 2 Cola Maker, Dies at 94 By PETER B. FLINT Published: March 19, 1990
Walter S. Mack, the former president of Pepsi-Cola who made it the nation's No. 2 cola drink in the early 1940's, died of heart disease yesterday at his home in Manhattan. He was 94 years old.
Mr. Mack was a maverick financier and businessman with a knack for turning around ailing companies, and he became chief executive of more than a dozen. He was also an exuberant salesman who led the Pepsi-Cola Company from 1938 to 1951, establishing its soft drink as Coca-Cola's leading challenger by using inventive advertising and bold public service.
His greatest advertising success was his introduction of Pepsi's musical jingle: Pepsi-Cola hits the spot/Twelve full ounces, that's alot/Twice as much for a nickel, too/Pepsi-Cola is the drink for you.
When he first heard the 15-second quatrain, it was embedded in 45 seconds of a spoken commercial. He ordered aides to clear away the spinach and the jingle - and sales - took off around the world. From http://www.nytimes.com/1990/03/19/obituaries/walter-s-mack-who-made-pepsi-the-no-2-cola-maker-dies-at-94.html