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Will Keith Kellogg

Also Known As: ""WK""
Birthdate:
Birthplace: Battle Creek, Calhoun County, Michigan, United States
Death: Died in Battle Creek, Calhoun County, Michigan, United States
Cause of death: heart failure
Place of Burial: Oak Hill Cemetery, Battle Creek, Calhoun County, Michigan, United States
Immediate Family:

Son of John Preston Kellogg and Ann Janette Kellogg Stanley
Husband of Ella O. Kellogg Davis; <private> Davis and Carrie Staines
Father of Karl Hugh Kellogg; John Leonard Kellogg; Will Keith Kellogg, II; Elizabeth Ann Kellogg and Irvin Hadley Kellogg
Brother of Dr. John Harvey Kellogg and Preston Stanley Kellogg

Managed by: Private User
Last Updated:

About W. K. Kellogg

Will Keith (W.K.) Kellogg, was born April 7, 1860. W.K., along with his brother, Dr. John Harvey Kellogg, was the co-inventor of flaked cereal. Although W.K. lacked a formal education beyond the sixth grade, the cereal giant forever changed the way we eat breakfast. In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals. W.K. discovered that a better flake was produced by using only the corn grit or "sweet heart of the corn." To help consumers distinguish Kellogg's Corn Flakes® cereal from the products of the 42 other cereal companies in Battle Creek, Michigan, W.K. put his signature on each package, saying that these Corn Flakes are the "The Original." The company succeeded because it believed the entire populace, not just those on special diets, might be interested in wholesome cereal foods, and because it continually improved its product line and packaging techniques to meet the needs of an ever-changing and evolving consumer base.

1950s

On October 6, 1951, Kellogg Company's legendary founder, W.K. Kellogg, died at the age of 91. His body lay in state for three days in the main lobby of the company office building so that hundreds of workers and Battle Creek residents could pay their respects. Throughout the 1950s the company introduced some of today's most beloved cereals including: Kellogg's® Corn Pops®, Kellogg's Frosted Flakes®, Kellogg's® Honey Smacks™, Kellogg's® Cocoa Krispies™ and Kellogg's® Special K®, which was the first high-protein breakfast cereal ever offered to consumers. Cereal icon, Tony the Tiger® also made his first appearance in the 1950s and became an instant hit as the spokescharacter for Kellogg's Frosted Flakes®. In 1956, a Battle Creek tradition was started when more than 32,000 people sat down together at "the world's longest breakfast table" in Battle Creek, Michigan to celebrate the company's 50th anniversary. Renowned artist Norman Rockwell produced a series of illustrations for the company featuring six children and Santa Claus. For Kellogg, the 1950s also meant national expansion into California and Tennessee, as well as internationally into Mexico and New Zealand.

Kellogg Company History http://www.kellogghistory.com/history.html

Kellogg Company, world’s largest manufacturer of ready-to-eat breakfast cereals. The company makes more than 50 different cereals, including Corn Flakes, Raisin Bran, Rice Krispies, Frosted Flakes, Apple Jacks, Corn Pops, and Special K. The company also makes convenience foods, such as Pop-Tarts toaster pastries and Eggo frozen waffles. Kellogg is based in Battle Creek, Michigan.

Flaked cereals were invented by accident in 1894 at Battle Creek Sanitarium, a Seventh-Day Adventist health spa run by physician John Harvey Kellogg. For his patients Kellogg prescribed a rigorous regimen of exercise, a strict vegetarian diet, and abstinence from caffeine, alcohol, and tobacco. Kellogg and his brother, William Keith “W. K.” Kellogg, the sanitarium’s business manager, experimented with various foods for the patients’ diets. One day, an experiment with wheat dough was interrupted when Dr. Kellogg was called away for an emergency operation. When the two men returned the next day, the dough had dried out, but they decided to put it through a roller. Individual flakes resulted, which they baked and served to the patients. Soon former patients began requesting the popular wheat flakes, prompting Dr. Kellogg to start the Sanitas Nut Food Company to produce the cereal and distribute it by mail order. W. K. Kellogg managed the company, which also produced flakes from corn and rice.

Dr. Kellogg had no interest in expanding the company, but 42 other companies sprang up in Battle Creek to take advantage of the cereal-making process—including one started by C. W. Post, a former sanitarium patient. In 1906 W. K. Kellogg formed his own business, the Battle Creek Toasted Corn Flake Company, to produce an improved corn flake he had developed. Kellogg made the new flakes using only the grit, or heart, of the corn kernel and added malt for flavor. He found success in the crowded cereal market by spending a substantial portion of his money on advertising. A $4000 ad in Ladies Home Journal increased sales from 33 cases of cereal boxes per day to 2900 cases. By 1911 the company’s advertising budget had reached $1 million. That year Kellogg erected what was then the world’s largest electric sign, in Times Square in New York City, featuring a K in Kellogg that was about 20 m (about 66 ft) tall.

Renamed the Kellogg Company in 1922, the company grew quickly, adding All-Bran in 1916, Rice Krispies in 1928, and opening new cereal plants in Canada, Australia, and England. It weathered the Great Depression by forging ahead with production and advertising. In 1930 Kellogg established the W. K. Kellogg Foundation to support agricultural, health, and educational projects. One of the world’s largest philanthropic institutions, the foundation now owns about one-third of the company. In the early 1930s tiny gnomes named Snap!, Crackle!, and Pop! appeared on boxes of Rice Krispies, becoming the first cartoon characters associated with a Kellogg product.

After World War II (1939-1945) Kellogg expanded dramatically, adding more plants in the United States and opening new ones in South Africa, Mexico, Europe, South America, and New Zealand. The postwar baby boom and television advertising boosted sales. Kellogg marketed new lines of presweetened cereals to children, introducing Tony the Tiger in 1953 to promote Kellogg’s Sugar Frosted Flakes of Corn. By 1960 Kellogg had 40 percent of the ready-to-eat cereal market. In the 1980s Kellogg developed high-fiber cereals, such as Nutri-Grain and Mueslix, in response to a trend toward whole-grain foods.

In the 1980s and early 1990s sales flattened due to competition from General Mills, Inc., Post cereals (part of Philip Morris Companies Inc.), and low-cost cereals. Kellogg maintained profits by raising prices. In 1995 U.S. Representative Charles E. Schumer of New York alleged that Kellogg and other cereal companies had colluded to keep prices high. Philip Morris slashed its cereal prices and Kellogg followed, cutting the prices of 16 brands by an average of 19 percent. In 1996 Kellogg acquired Lender’s Bagels from Philip Morris subsidiary Kraft Foods, Inc. In 2001 Kellogg purchased the Keebler Food Company, a well-known cookie and cracker maker.

© 1993-2003 Microsoft Corporation. All rights reserved. -------------------- Will Keith Kellogg founded what became the W. K. Kellogg Company as the Battle Creek Toasted Corn Flake Company in 1906. -------------------- Founder of Kellogg's cereal. -------------------- Will Keith Kellogg was the founder of Kelloggs Cereals.

He was a member of the Seventh-day Adventist Church and practiced vegetarianism as a dietary principle taught by his church. Later, he founded the Kellogg Arabian Ranch and made it into a renowned establishment for breeding of Arabian horses.

Early career

As a young businessman, Kellogg started out selling brooms, before moving to Battle Creek, Michigan to help his brother John Harvey Kellogg run the Battle Creek Sanitarium. The Sanitarium was part of a pioneering effort by the Seventh-day Adventist church to attempt to make modern, commercial cereal foods based on grains. Together they pioneered the process of making flaked cereal. Because of the commercial potential of the discovery, Will wanted it kept a secret. John, however, allowed anyone in the sanitarium to observe the flaking process and one sanitarium guest, C.W. Post, copied the process to start his own company. The company became Post Cereals and later General Foods, the source of Post's first million dollars. This upset Kellogg to the extent that he left the sanitarium to create his own company.

Kellogg cereals

With the help of his brother John, Will Kellogg promoted cereals, especially corn flakes, as a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, and the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906 Will founded the Battle Creek Toasted Corn Flake Company, later becoming the Kellogg Company. In 1930 he established the W.K. Kellogg Foundation, ultimately donating $60 million to it. His company was one of the first to put nutrition labels on foods. He also offered the first premium for children to send in for[clarification needed]. Kellogg said, "I will invest my money in people." During the Great Depression, Kellogg directed his cereal plant to work four shifts, each lasting six hours. This gave more people in Battle Creek the opportunity to work during that time.

Arabian horse breeder

Kellogg had a long interest in Arabian horses. In 1925, he purchased 377 acres (1.5 km2) for $250,000 in Pomona, California, to establish an Arabian horse ranch. Starting with breeding stock descended from the imports of Homer Davenport and W.R. Brown, Kellogg then looked to England, where he purchased a significant number of horses from the Crabbet Arabian Stud, making multiple importations during the 1920s. The Kellogg ranch became well-known in southern California not only for its horse breeding program but also for its entertaining, weekly horse exhibitions, open to the public and frequently visited by assorted Hollywood celebrities. Among many other connections to Hollywood, the actor Rudolph Valentino borrowed the Kellogg stallion, "Jadaan," for use in his 1926 movie, Son of the Sheik. In 1932, Kellogg donated the ranch, which had grown to 750 acres (3 km²), to the University of California system. During World War II, the ranch was taken over by the U.S. War Department and was known as the Pomona Quartermaster Depot (Remount). In 1948, the ranch was transferred to the U.S. Department of Agriculture; and in 1949, the land was deeded to the W. K. Kellogg Foundation. Later in 1949, title to the then 813-acre (3.3 km2) ranch and horses was passed to the State of California, with the provision that the herd of Arabian horses must be maintained. The ranch became part of the Voorhis unit of what was then known as the California State Polytechnic College in San Luis Obispo. This became known as the Kellogg campus, and in 1966 it separated to form California State Polytechnic College Pomona (now California State Polytechnic University, Pomona). Some of Kellogg's property near Battle Creek, Michigan, was donated to Michigan State College (later known as Michigan State University) and is now the Kellogg Biological Station.

From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Will_Keith_Kellogg

posted by his fifth cousin 2 x removed Walter G. Ashworth

His aging years.

He was blinded by advancing glaucoma over the last decade of his life, and said he would give all his wealth "just to see the sun and the green grass again". His guide dog, named Rinson, was the son of Hollywood's Rin Tin Tin. In his last years, Kellogg said his greatest joy came from being driven to the cereal factory and simply sitting in the parking lot, hearing the machinery hum and smelling the toasted grain. WGA

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W. K. Kellogg's Timeline

1860
April 7, 1860
Battle Creek, Calhoun County, Michigan, United States
1880
November 3, 1880
Age 20
1881
November 27, 1881
Age 21
Battle Creek, MI
1883
August 23, 1883
Age 23
BAttle Creek, MI
1885
March 13, 1885
Age 24
Battle Creek, MI
1888
September 1, 1888
Age 28
Battle Creek, MI
1894
October 15, 1894
Age 34
Battle Creek, MI
1918
January 1, 1918
Age 57
Grand Rapids, MI
1951
October 6, 1951
Age 91
Battle Creek, Calhoun County, Michigan, United States
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