{"id":901,"date":"2008-03-26T11:54:06","date_gmt":"2008-03-26T11:54:06","guid":{"rendered":"http:\/\/www.geni.com\/corp\/uncategorized\/sign-up-forms-m"},"modified":"2008-03-26T11:54:06","modified_gmt":"2008-03-26T11:54:06","slug":"sign-up-forms-m","status":"publish","type":"post","link":"https:\/\/www.geni.com\/corp\/press\/sign-up-forms-m\/","title":{"rendered":"Sign Up Forms Must Die"},"content":{"rendered":"<p><em><a href=\"http:\/\/www.alistapart.com\/articles\/signupforms\"><strong>A List Apart | For People Who Make Websites March 25, 2008<\/strong><\/a>&nbsp; &nbsp;&nbsp; <img loading=\"lazy\" decoding=\"async\" title=\"Alalogo\" height=\"168\" alt=\"Alalogo\" src=\"http:\/\/geni.typepad.com\/photos\/uncategorized\/2008\/03\/26\/alalogo.gif\" width=\"100\" border=\"0\" style=\"FLOAT: right; MARGIN: 0px 0px 5px 5px; WIDTH: 100px; HEIGHT: 168px\" \/> <\/em><\/p>\n<p><em>We are pleased to present an excerpt from Chapter 13 of Luke Wroblewski\u2019s forthcoming book <strong><u>Web Form Design: Filling In the Blanks<\/u><\/strong> (Rosenfeld Media, 2008). \u2014 Ed.<\/em><\/p>\n<p>I\u2019ll just come out and say this: sign-up forms must die. In the introduction to this book I described the process of stumbling upon or being recommended to a web service. You arrive eager to dive in and start engaging and what\u2019s the first thing that greets you? A form. <a href=\"http:\/\/www.alistapart.com\/articles\/signupforms\">Read the rest of the article.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A List Apart | For People Who Make Websites March 25, 2008&nbsp; &nbsp;&nbsp; We are pleased to present an excerpt from Chapter 13 of Luke Wroblewski\u2019s forthcoming book Web Form Design: Filling In the Blanks (Rosenfeld Media, 2008). \u2014 Ed. I\u2019ll just come out and say this: sign-up forms must die. In the introduction to&#8230; <a href=\"https:\/\/www.geni.com\/corp\/press\/sign-up-forms-m\/\">Read more<\/a><\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sign Up Forms Must Die | About Geni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geni.com\/corp\/press\/sign-up-forms-m\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"geni\" \/>\n<script type=\"application\/ld+json\" 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