
Good Norning Private User
The format is - opening [ (square bracket) followed immediately by the URL eg geni.com/people/Jo-Blogg/ followed by numberxxxxx SPACE then three '-s followed by the name to be displayed (Jo Blogg )and then closing three '-s and closing ] (square bracket)
The following is an image example from a project I am working on
Even easier/better just using the number in the brackets, - that will always display the name how it is when you read it, also respecting on your language selection if the profile contains a multi-lingual name, title or suffixes.
Example: [[6000000196576902842]] will display as Arthur Rose