Thanks Anchit. I have made various private suggestions to Geni, including:
1. Calling it a "starter" package rather than a free package. Make it not sound like being a freeloader, but rather something on which you naturally start, with the expectation of progressing to something else.
2. Recognise that this is the appropriate package for a starter from now on, and is not appropriate for those non-PRO who have already spent months / years building the big tree.