Emil Smith Liston

https://en.wikipedia.org/wiki/Emil_Liston

Emil S. "Liz" Liston (August 21, 1890 – October 26, 1949) was an American athletic coach and administrator. He coached basketball, football and baseball at Wesleyan University and Baker University. He was the founder of the National Association of Intercollegiate Athletics, organized the NAIA college basketball tournament in 1937 and served as the first executive director of the National Association of Intercollegiate Basketball (predecessor to the NAIA) from 1940 to 1949. He was posthumously inducted into the Naismith Memorial Basketball Hall of Fame in 1975.