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Joseph Schoder

Birthplace: Germany
Death: February 07, 1913 (68-77)
Los Angeles, CA
Immediate Family:

Husband of Sophia M. Schoder
Father of Howard Joseph Schoder and Sophia Ivy Mueller

Managed by: Mark C. Westlye
Last Updated:

About Joseph Schoder

Los Angeles Daily Herald, July 8, 1888, p 2:

SCHODER, JOHNSTON & CO., A Great Commercial House Which Has Ouietly Grown up During the Boom.

At numbers 114 and 110 Los Angeles street, in this city, is the great wholesale and jobbing hardware concern known as Schoder, Johnston & Co., incorporated in 1882 with a capital of $200,000. The store reaches back and abuts on Wilmington street, taking in numbers 25 to 30 on that thoroughfare. A few days ago a Herald reporter was passing along Los Angeles street, and at the door of the store he encountered Mr. Schoder, a member of the corporation. As he knows all the members well, he stopped to chat for a moment, and this led him to enter the establishment where Mr. Johnston was found up to his eves with business. These gentlemen always were hard workers, and the reporter readily recalls the days of small things, when the establishment was first set up, seeing both of them with coats off and sleeves rolled up, tugging away at the hardest and dirtiest work about the store. Things have greatly changed since then, and now the concern is one of mammoth proportions. It is such an excellent index of the growth of Los Angeles, and its story is so well calculated to act as an incentive to others to start some line of enterprise here, that it seems as if something ought to be said about the house.

In order to do this some data had to be gathered and this the reporter set about, he said:. "Gentlemen, this is a big affair, as compared with the store years ago, when I used to come here nearly every day. You remember the time when I was getting out that big illustrated catalogue for you? By the way, that book was the foundation of all your prosperity. It would take one ten times as big to give all your goods now." This little reminiscence broke the ice, and so the two merchants, warming up to the newspaper man, went on to tell him of their great establishment with as much conscious pride as the Kings of Babylon exhibited over the great city they had built. In the course of the recital it was developed that the store is seventy-six feet on Wilmington street, with 25 feet of spare room alongside. It is about 330 feet long to Los Angeles street where it fronts on that magnificent thoroughfare 40 feet. The area covered is 42,500 feet,or almost an acre of ground. The building is two stories high, and the walls two feet thick below, and 18 inches above stairs. In the rear part of the building is kept the heavy bar, sheet and boiler iron and steel. There are two doors, and teams pass in at one, go around the inside of the building, and pass out of the other. The Los Angeles street end of the premises is devoted to shelf and other light goods.

When one sets out to tell what there is in the place, it would save time if he were to reverse the operation and merely catalogue what there is not there in the way of hardware. There are all sorts and descriptions of heavy, bar, sheet, and hoop iron and steel. There is boiler plate of all thicknesses and of the best of all material. There are cast, wrought and silver steel in all sizes and for all purposes. Above stairs there are to be found all sorts of things that go to make a wagon. There are hubs, felloes, spokes and tires, and wheels of all sorts ready set up. There are great stocks of all'sorts of wagon material which the newspaper man cannot even tell the names of. Alongside of these are great piles of forks of half a hundred pattern and for all imaginable purposes--every kind of fork excepting the fork of a river is there. As many varieties of shovels, of hoes, of spades, of axes, wheelbarrows, and of all sorts of helves and handles, as there are of forks, were observed by the tens of thousands. There are blacksmiths' supplies, mining supplies and milling supplies of all sorts. Portable forges, anvils, hammers, sledges, vices, bellows and kindred articles lay all round in immense supply. There were little hammers which a baby might wield, and there were enormous sledges which would make a stronger back than a Sybarite's ache. Machinery supplies are as numerous in variety and as lavish in their amount as any other article in the store. If a man thinks blacksmiths' supplies too suggestive of heat for these midsummer days, or if the reader be a Prohibitionist, let him take a look at the waterwork department. There is water pipe, and there is other pipe--of all sorts that ever was made for any use or purpose. It i" oi all sorts of make that iron is used in. It is of all sizes, from a one-half inch to two or three feet in diameter, and there are water gates to match. Then there are couplings, faucets, and all that sort of thing, enough to bewilder one. Rubber in quantity made into hose of all sizes, and in all other shapes is there. Belting, both leather and rubber, lies about in piles. Wire screens are there in tons. And then the nails! They are piled up to the dome. There are great stacks of kegs all full of nails. That is the only fault the reporter has to find. No man offered to open one of them to treat. There are little bits of nails and there are spikes a foot long. Building nails, shingle nails, finishing nails, horse-shoe nails, mule-shoe nails, jack-shoe nails, ox-shoe nails! There are as many kinds of bolts as there are of nails and in as big heaps. The reporter in his astonishment asked to see a thunderbolt, but there was not one on hand. The last had been shipped East to be used in the July thunder storms. We have no use for them in the' hardware.

Perhaps the finest display in the store was in the line of builder's hardware. A line of Hopkins & Dickensons' bronze locks and butts led off among all the various display. ln 1882, when Schoder, Johnston &Co. first opened their doors, there were being built here a few small, cheap cottages. The prices of these ranged from $1,000 to $1,500 each. It did not require a large, a varied nor a very costly selection of hardware to fill any orders that came in. At the end of six years,there are being built in this city as fine residences as any in the land can lay claim to. It is not much wonder here now to see a house whose total cost will run to $50,000 or $75,000. In the display of goods before the reporter's eyes there was everything desirable for the finishing of such a house, of a score of such, or half a hundred. So marvelous has been the growth of this city that it has called for the payment of every dollar of the $200,000 capital stock of this corporation. It is all paid up, all in the business, and all that the business has produced has been added to it. It takes money to carry such a stock as this at 114 and 110 Los Angeles street.

Who does not like to handle a lot of ? screws ? No sort of hardware has more fascination to the eye or to the sense of touch. It is a wonder no collector of curios has ever thought of gathering up specimens of all sorts of screws. Schioder, Johnston & Co.'s would be a good place to make a They are of iron, of brass, of all materials from which screws are made. They are of all sizes and for all uses. Carpenter's tools of all kinds and of the best makes are to be found in this great establishment to even ship supplies in abundance. So are |powder, fuse and caps. In fact no city in the land can boast a more complete and perfect establishment of any sort than is this great hardware store in the Angelic City. The goods are of the best makes, and they are sold at a very close margin of profit.

Mr. Johnston is President of the company; Mr. Schoder is Vice President, and Mr. Scheller is Secretary. WeII may these gentlemen feel proud of the great success which has crowned their wisely directed and vigorous efforts, and well may Los Angeles be proud of such an enterprise carried on by her citizens.

The purpose of this enterprising corporation is to keep abreast with all the development of this section. At the moment there is no sort of need of any users of any sort of hardware, of wagon material or of any other line of goods carried by Schroeder, Johnston &. Co. going away from home for their supplies. All that may be desired can be found here. The best goods are carried and the prices are as close as the best methods will permit of. This policy will be pursued as long as the concern may remain in the hands by which it is now managed. Whatever proportions the city may grow, to no matter what demand may arise for supplies in all these various departments of the trade, this bouse will keep in the front ranks with all the best in the country. Whatever improvements may be made in any branch, these will be found in quantity on the floors and shelves of this enterprising incorporation. Those who have the business in hand are experienced in all its details; they fully understand the needs of this city and section; the house is backed by plenty of capital and by plenty of good sense. Advantage will always be taken of all fluctuations in all markets, and in all these the customers of Schoder, Johnston & Co. will fullyparticipate. The concern has the confidence of the entire trade of this section, and it will keep the confidence of every man who trades with it. It is a matter of the utmost gratification to the Herald to be able thus to chronicle the great success of so energetic a business house, and thus to mark the progress and prosperity of the country? For by indirection as it is, yet no less certainly does such a mammoth enterprise emphasize the phenomenal growth and the increase in all material interests of the section on which it thrives.

SCHODER-In Los Angeles. February 7. 1913 at the residence of his daughter, 2115 Harvard Boulevard. Joseph Schoder,. beloved father of Mr. Oscar C. Mueller and Howard J. Schoder, aged 74 years.

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Joseph Schoder's Timeline

April 16, 1880
San Francisco, CA
February 7, 1913
Age 73
Los Angeles, CA