New Amsterdam (Amster) Reedy

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New Amsterdam (Amster) Reedy

Birthplace: Waipiro Bay, Te Puia Springs, Gisborne, New Zealand
Death: September 17, 2014 (70)
Immediate Family:

Son of Apirana Turipa (Pera) Reedy and Matekino Te Atamira (Dolly) Te Puni
Brother of Materoa Matekino Grace; Mokena (Morgan) Reedy; Richard Herewini (Dick) Reedy; Private; Private and 5 others
Half brother of Private; Private User; Private; Private; Buster Te Puni and 3 others

Managed by: Edward Jack Ngaroata (Eddie) Te ...
Last Updated:
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Immediate Family

About New Amsterdam (Amster) Reedy

Amster has been a part of the NZOC’s Maori Advisory Group and has helped shape the cultural identity of the New Zealand team competing at the Athens Games.

New Zealand Olympic team kaumatua Amster Reedy has died suddenly.

Reedy was responsible for bringing an added sense of New Zealand pride to a series of Games teams, among them Te Mahutonga, the Maori cloak worn by the Games flag bearer.

He died on Wednesday. His tangi is at Ruatoria on Saturday.

Born in 1943, Amster's real name was New Amsterdam Reedy. He and his 17 siblings were named after places in World War II, or people from their iwi that fought in it.

He provided advice to public and private sector agencies on tikanga, protocols and practices for more than 20 years.

In 2008, he studied a PhD to research and revive the ancient Maori tradition of oriori, or lullaby.

The idea came after the death of the Kahui twins.

Oriori are recited at birth, during a child's upbringing or upon the death of a child.

In 2010, he appeared as a tikanga expert in TV One documentary One Land.

He most recently worked for the as a Maori advisor to the Ministry of Science, Technology and Innovation. He is also believed to be an uncle of Education Minister Hekia Parata.

His most public role was an integral part of the development of the One Team, One Spirit approach that was born out of the 2004 Athens Olympic Games, New Zealand Olympic Committee secretary-general Kereyn Smith said.

"It was an approach that placed athletes first, that instilled pride in New Zealand, respect for others in the team and respect for the people of the host nation. These values remain with the New Zealand Olympic and Commonwealth Games teams today," she said.

As well as the Maori cloak he was behind the presence of the Mauri Stone (pounamu touch stone).

"Reedy was an inspiring leader who made a significant contribution to the culture and spirit of the New Zealand Olympic team," Smith said.

"His leadership will be missed and we honour the significant contribution he has made to athletes and the Olympic Movement in New Zealand. Our thoughts are with his whanau at this time."

Reedy was kaumatua at four Olympic Games - Athens 2004, Turin 2006, Beijing 2008, London 2012 - and at the Melbourne Commonwealth Games in 2006.

He did his Phd research into oriori at Massey University in Wellington, as a grandfather.

"It was suggested during the furore that Maori didn't have good child-rearing practices, but they do, and it's a very strong tradition," Reedy said at the time.

"We are an oral culture, and we can't write everything down, so we need to chant it."

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New Amsterdam (Amster) Reedy's Timeline

September 25, 1943
Te Puia Springs, Gisborne, New Zealand
September 17, 2014
Age 70
Age 70