Viviana Zelizer

https://en.wikipedia.org/wiki/Viviana_Zelizer

Viviana A. Rotman Zelizer (born January 19, 1946) is a sociologist and the Lloyd Cotsen '50 Professor of Sociology at Princeton University. She is a prominent economic sociologist who focuses on the attribution of cultural and moral meaning to the economy. A constant theme in her work is economic valuation of the sacred, as found in such contexts as life insurance settlements and economic transactions between sexual intimates. In 2006 she was elected to the PEN American Center and in 2007 she was elected to the American Academy of Arts & Sciences.