Walter Staunton Mack, Jr.

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Walter Staunton Mack, Jr.

Birthdate: (94)
Birthplace: New York, NY, USA
Death: March 18, 1990 (94)
Place of Burial: New York, Kings, New York, United States
Immediate Family:

Son of Walter Staunton Mack and Alice Mack
Husband of Ruth Mack
Ex-husband of Marian Mack
Father of Walter (1) Staunton Mack, III; Walter (2) Reckford Mack; Unnamed Mack; Anthony Reckford Mack; Florence Ann Kelly and 2 others
Brother of Edith F. Mack

Managed by: Judith Berlowitz, busy writing
Last Updated:
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Immediate Family

About Walter Staunton Mack, Jr.

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Walter S. Mack, Who Made Pepsi The No. 2 Cola Maker, Dies at 94 By PETER B. FLINT Published: March 19, 1990

Walter S. Mack, the former president of Pepsi-Cola who made it the nation's No. 2 cola drink in the early 1940's, died of heart disease yesterday at his home in Manhattan. He was 94 years old.

Mr. Mack was a maverick financier and businessman with a knack for turning around ailing companies, and he became chief executive of more than a dozen. He was also an exuberant salesman who led the Pepsi-Cola Company from 1938 to 1951, establishing its soft drink as Coca-Cola's leading challenger by using inventive advertising and bold public service.

His greatest advertising success was his introduction of Pepsi's musical jingle: Pepsi-Cola hits the spot/Twelve full ounces, that's alot/Twice as much for a nickel, too/Pepsi-Cola is the drink for you.

When he first heard the 15-second quatrain, it was embedded in 45 seconds of a spoken commercial. He ordered aides to clear away the spinach and the jingle - and sales - took off around the world. From

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Walter Staunton Mack, Jr.'s Timeline

October 19, 1895
New York, NY, USA
Age 27
Age 28
Age 32
New York, NY, USA
Age 37
March 18, 1990
Age 94