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As a matter of fact, the Age Old Customs & Traditions of the followers of Sanatana Dharma, now known as The Hindu Dharma was to name the new born child in the family, always and compulsorily, either in the name of God (if a boy is born) or in the name of Goddess (if a girl is born). Also later, the names were decided based on their Birth Star, which again are controlled by the God or Goddess.The Names of Holy Rivers were also considered. The Brahmin community followed the Rishi Parampara, either, one of the Seven Original Rishis or a combination of three, or five or seven Rishis, etc. But always the last Rishi's Name was their Gothra, an indication of their grate family tree, exposing their by, the Clan to which they belonged to, such as, Rig Veda or Krishna or Shula Yajur Veda or Sama Veda, or even,any combination thereof, the Vedas viz., Dwevedi, Trivedi, Chaturvedi, etc. Apart from these, there are many more reasons, to name the child. Those, who are Shaivates, they address their child as Shiva (Father), or Ganesh or Ganapathy or Vignesh, etc (Son), or Karthikeyan (Karthic), Subrahmanyam, Murugan,etc. (also Son), or if a daughter is born, they may call her as Durga, Gayathri, Ganga, etc. In fact, if one can take the trouble of looking into some of the Sanskrit Texts,e.g., Lalitha Sahasranamam, they wiil find, very many names to choose from them. Similar is the case, if they are Vaishnavites. In nutshell, the basic concept was, if they, in their life time always utter God or Goddess Names, they automatically become gross to subtle,mentally and intellectually and thereby, the cycle of Birth & Death is stopped, once for all and they attain Moksha, i.e, salvation of the Soul, again in other words, the Atma and Paramatma is one and the same. The Maya(the Iron Curtain) is demolished for ever. Sorry,many of the Modern Educated Generation of Hindus are not seeing eye to eye, but prefer to enjoy and/or suffer the modern Material benefits. Simple living and High Thinking of our previous Elder Generations is lost and .buried. Equally true, that the Modern Generation are not aware and also not guided properly. One of the reason may be, their Parents are equally not aware of the Hindu Philosophy,i.e., the Ultimate Hidden Truth.The True Satyameva Jayathe.Again, let us not forget, Lord Shiva holds a Trident, which in fact represents, Satyam, Shivam and Sundaram. The mere NAME is more powerful and effective, in the long run, in once life.