Geni Achieves Profitability in a Milestone Year

January 23, 2012

Platform Innovation, New Partners Lead to Record Revenue

West Hollywood, CA – January 23, 2012 – Geni, the world’s largest collaborative genealogy site, today announced continued strong growth as it achieved profitability in December 2011. The popular collaborative genealogy site ends their year with more than 60 million profiles added to its World Family Tree and over 7 million users. Enhancements to its collaborative genealogy platform and new partnerships led to increased acceptance of its World Family Tree as the system of record for genealogy.

Strong Growth in 2011

  • Through the collaboration of millions of genealogists, Geni’s genealogy database has exceeded 100 million profiles.
  • Geni’s single World Family Tree reached over 60 million profiles, with more than 10 million added in the past year.
  • Record fourth quarter revenue, with 122% increase over Q4 2010.

Platform Innovation

Geni continued to set the pace for innovation in the genealogy industry with the release of several improvements to its leading collaborative genealogy platform:

  • New API partners including Mocavo, Real-Time Collaboration, TelGen, Progeny Genealogy, and Mobiwolf enabled exciting add-on services for Geni users, from custom charts to mobile access.
  • Geni created the first comprehensive genealogy record service. Billions of genealogy records from leading providers including,, GenealogyBank, and Find A Grave are automatically matched to Geni family trees.
  • The Geni Public Access program was introduced to genealogical societies and public libraries worldwide to provide their patrons the opportunity to experience premium Pro features for free.
  • The Facebook app, Geni Celebrity Quiz, was introduced as a fun, interactive game to test a person’s knowledge of celebrity trivia and discover how Hollywood’s top celebrities, past and present, are related.

Industry Awards

  • PC Magazine named Geni one of the “Best Free Web Apps of 2011”
  • Family Tree Magazine named Geni one of the “101 Best Family History Websites for 2011”

“2011 was a pivotal year for Geni, with genealogists increasingly recognizing the benefits of collaboration,” said Noah Tutak, CEO of Geni. “I’m very proud of what our team has accomplished. Achieving profitability means that we have the resources necessary to accelerate the delivery of innovative features to our users. In 2012 we will make it easier and more fun for our users to work together to build the largest family tree in history, and discover more connections to historical figures, celebrities, and to each other.”

About Geni, Inc.

Geni is an online community of casual and expert genealogists working together to create a single World Family Tree. Members can invite relatives to help them build their family tree by adding profile information, documents, photos and videos. They can then discover how they are related to celebrities, historical figures and other members of the World Family Tree. Privately held and based in Los Angeles, Geni’s financial backers include Founders Fund and Charles River Ventures. It was founded by David Sacks, the original chief operating officer of PayPal and founder of Yammer, Inc.