John Velde Bergner

From Chicago Tribune - Apr 12, 1938: John Bergner, 44 years old, president of the P. A. Bergner company store, Peoria, leaped to his death from the high bridge at Henry today.

From Wikipedia:

Bergner's is a major department store in central and northern Illinois, established in 1889 in Peoria, Illinois, and offering mid-line to higher end merchandise in their largest stores. The current flagship store is located in Peoria at The Shoppes at Grande Prairie.

Bergner's was founded in downtown Peoria in 1889 by Peter Alan Bergner. Several years later, Bergner moved to another location in downtown Peoria, remaining at the location for many years. The company was family-owned by P.A. Bergner until his death in the mid-1920s. His son [John] owned the company until his suicide in 1938 in Henry, Illinois. Maus Frères SA, based in Geneva, Switzerland, acquired the company at that point and gave the store its unique red logo of six hexagons, an emblem Bergner's now shares with five corporate siblings as well as two current Maus subsidiaries.