Sir Alfred Frederick Bird, 1st Bart., MP

• Wikipedia contributors. "Sir Alfred Bird, 1st Baronet." Wikipedia, The Free Encyclopedia.

888 LIVING in Park Villa, Alcester Rd, Moseley, Worcs.

1901 STAYING WITH WIFE & FAMILY MEMBERS IN GRAND HOTEL BIRMINGHAM AS PATRONS

FEB 7 RUN OVER BY CAR .. DIED HANOVER SQ MARCH 1922

Sir Alfred Bird, 1st Baronet Sir Alfred Frederick Bird, 1st Baronet (27 July 1849 – 7 February 1922) was a British chemist, food manufacturer and Conservative Party politician. He is best remembered as the proprietor of Alfred Bird & Sons , a company founded by his father Alfred Bird , the inventor of baking powder and the powdered custard that bears his name Bird was born in Birmingham and was educated at King Edward's School, Birmingham In 1867 he joined his father's company. In 1878 he took full control of the company following the death of his father, and began an ambitious programme of modernisation and expansion. Bird also continued to innovate with new products such as a powdered egg substitute, jelly crystals and tablet jellies. In 1900 Alfred Bird & Sons Ltd became a public limited company Bird retired as chairman and managing director of the company in 1905. He was knighted in the 1920 New Year Honours for his services to the reorganisation of Overseas Officers' Clubs and to discharged servicemen and old age pensioners[4] and created a Baronet of Solihull in the County of Warwick, in the 1922 New Year Honours for his patronage of art and for donating paintings to the Houses of Parliament However, he died before the Letters Patent could be issued for his baronetcy. Alfred Frederick Bird died on 7 February 1922, aged 72, shortly after being run over by a car in Piccadilly, London. He was succeeded in the baronetcy by his eldest son Robert , who also won the March 1922 by-election to succeed him as MP for Wolverhampton West. The company continued as a family run business until 1947, when the American company General Foods Corporation acquired control of the company. Birds remains to this day a major food brand, although its products are no longer made in Birmingham.

In some regions, such as Australia and the United Kingdom the popularity of this type of dessert is such that it is simply known as "custard." In such cases, general usage of the word may be more likely to refer to the "Bird's" custard rather than to the traditional egg-based variety.

PARLIAMENT ... Succeeded by Robert Bland Bird