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In April 1897, a group of 20 Jewish men and women traveled on a Thomas Cook-organized tour of the Holy Land. The project was to normalize tourism in Palestine/Israel for Jewish travelers who wished to visit Biblical sites and the emerging colonial system. Kosher food was provided. The trip's organizers were Herbert Bentwich and Israel Zangwill.
The project was controversial in England and extensively publicized before, during and after. Articles may be found in the archives of the Jewish Chronicle as well as secular newspapers of the day. The project is mentioned in the biography of Herbert Bentwich written by his children Margery and Norman.
The photo is from the biography: Herbert Bentwich: The Pilgrim Father book, photo on page 113:
The Maccabean Pilgrimage 1897: (Left to right) Top row: E. Isaacs, S.L. Bensusan. Second row (Standing): A. Feldman, D. Wolffe, H. Bentwich, L. Levy, L. Fraenkel (of Copenhagen), H. Davis, Rev. C. Emanuel, I. Snowman, S. Finn. – (Sitting), Mrs. Frank, Miss Douglas, Mrs. Muhr (& maid below), Mr. and Mrs. A. L. Birnstingl. – (on the ground), Edmond de Menasce, Israel Zangwill.
(some minor errors in the names such as Rev. C. Emanuel, etc)