https://en.m.wikipedia.org/w/index.php?title=The_Yellow_Kid&wprov=r...
https://en.m.wikipedia.org/wiki/Yellow_journalism
Yellow journalism, garnered its name from the Richard Felton Outcault comic strip series The Yellow Kid. Outcault's strip aimed its humor and social commentary at an adult audience atypical of the humor oriented strips it help give birth to. The strip which had run from 1895-1898 and described as "a turn-of-the-century theater of the city, (NYC) in which class and racial tensions of the new urban, consumerist environment were acted out by a mischievous group of New York City kids from the wrong side of the tracks. The Yellow Kid was a feature in first Joseph Pulitzer‘s “New York World” and then William Randolph Hearst‘s “New York Journal“. the strip personified the rivalry that ensued between the two media moguls.
Yellow journalism and the yellow press are American newspapers that use eye-catching headlines and sensationalized exaggerations for increased sales. The English term is chiefly used in the US. In the United Kingdom, a similar term is tabloid journalism. Other languages, e.g. Russian (Жёлтая пресса zhyoltaya pressa), sometimes have terms derived from the American term. Yellow journalism emerged in the intense battle for readers by Joseph Pulitzer and William Randolph Hearst in 1890s.
This type of reporting was characterized by exaggerated headlines, unverified claims, partisan agendas, and a focus on topics like crime, scandal, sports, and violence.
Journalism historian Frank Luther Mott used five characteristics to identify yellow journalism:
scare headlines in huge print, often sensationalizing minor news
lavish use of pictures, or imaginary drawings
use of faked interviews, misleading headlines, pseudoscience,
and a parade of false learning from so-called experts
emphasis on full-color Sunday supplements, usually with superficial articles and comics
dramatic sympathy with the "underdog" against the system.
Another common feature was emphasizing sensationalized crime reporting to boost sales and excite public opinion.