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It could be apocryphal? On the other hand, i found an image of a Swee-touch-nee tea tin and there are some interesting things.
1. The company is owned by some Jews out in Lynbrook, Long Island.
2. A 1913 tin box is indeed a representation of a steamer trunk. No elephants, though.
3. There is Cyrillic writing on the lid although it says New York, NY.
4. There's a Paris seal (art exhibit?)
And the mystery deepens ....
I've made it the profile photo for my great grandfather: